As expected, Steve Jobs revamped the entire line of iPods for the upcoming holiday season. It was inevitable seeing that the iPod design had not been refreshed in about 2 years. Here are the highlights of the presentation yesterday:

• Apple unveils a ring-tones feature for the iPhone using the iTunes platform. Included is the ability to create custom ring tones from their invesntory.
• iPod Nano receives a face lift. New colors include red, silver, blue-ish, green and black. New screen 2.5 inches. 320×240, 204 pixels per inch. 3 casual games bundled into the new Nano, including one called Vortex. Two versions: 4 gigs and only Silver at $149. 8 gigs and all the colors for $199.
• Refreshed iPod, now called iPod classic. iPod Classic comes in two flavors: 80 and 160 GB. $249 and $349, respectively.
• iPod Touch is the new iPod using the iPhone interface techonology. Video is 3 and a half inch screen with a thickness of 8 mm. Wi-fi capable. Safari built into Touch so you can use the browser on a music player. 8 and 16 GB priced at $299 and $399, respectively.
• New application called the iTunes Wi-Fi Music Store.

There you have it. Apple shares dropped 8 points on the news. Buy the rumor, sell the news it seems. More information can be found on Apple’s website.