<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Investing Adventures &#187; GOOG</title>
	<atom:link href="http://investingadventures.com/tag/goog/feed" rel="self" type="application/rss+xml" />
	<link>http://investingadventures.com</link>
	<description>Having Fun with Options</description>
	<lastBuildDate>Sat, 27 Mar 2010 11:14:42 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Weekend Reading &#8211; April 13, 2008</title>
		<link>http://investingadventures.com/2008/04/weekend-reading-april-13-2008.html</link>
		<comments>http://investingadventures.com/2008/04/weekend-reading-april-13-2008.html#comments</comments>
		<pubDate>Sun, 13 Apr 2008 15:56:27 +0000</pubDate>
		<dc:creator>Jorge</dc:creator>
				<category><![CDATA[Weekend Reading]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[GOOG]]></category>

		<guid isPermaLink="false">http://investingadventures.com/?p=432</guid>
		<description><![CDATA[Last week was an interesting one for the markets.  GE&#8217;s miss is still ringing in everyone&#8217;s ears.  This week, tech begins their march down the gauntlet with Google (GOOG) reporting Thursday.  Should be a fun week!  Remember that you have until this Thursday to request a free review of your blog or website!

Sure, GE missed [...]]]></description>
			<content:encoded><![CDATA[<p>Last week was an interesting one for the markets.  GE&#8217;s miss is still ringing in everyone&#8217;s ears.  This week, tech begins their march down the gauntlet with Google (GOOG) reporting Thursday.  Should be a fun week!  Remember that you have until this Thursday to request a <a href="http://investingadventures.com/2008/03/april-birthday-bash-heres-your-gift.html" target="_blank">free review</a> of your blog or website!</p>
<ul>
<li>Sure, GE missed earnings.  But did you know in missing they wiped out over <a href="http://www.thestockmasters.com/node/482" target="_blank">$40 billion</a> in market cap?</li>
<li>Euro-Dollar?  Dollar-Yen?   Who cares.  Let&#8217;s talk about the <a href="http://tradinggoddess.blogspot.com/2008/04/random-thoughts-about-euro-yen-currency.html" target="_blank">Euro-Yen relationship</a>!</li>
<li><a href="http://slopeofhope.com/2008/04/watch_all_five_top_to_bottom.htm" target="_blank">Animation montage</a> at Slope of Hope.</li>
<li>newsflash opened up their <a href="http://www.newsflashr.com/feeds/business_blogs.html" target="_blank">business blog feed</a>.  Check them out!</li>
<li><a href="http://traderfeed.blogspot.com/2008/04/two-stock-market-sector-ratios-im.html" target="_blank">XLB / XLF ratios</a> as drivers in this bear market?</li>
</ul>
<p>Have a great week!</p>
]]></content:encoded>
			<wfw:commentRss>http://investingadventures.com/2008/04/weekend-reading-april-13-2008.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Anticipated Earnings from Google</title>
		<link>http://investingadventures.com/2007/10/anticipated-earnings-from-google.html</link>
		<comments>http://investingadventures.com/2007/10/anticipated-earnings-from-google.html#comments</comments>
		<pubDate>Thu, 18 Oct 2007 20:01:37 +0000</pubDate>
		<dc:creator>Jorge</dc:creator>
				<category><![CDATA[Earnings Report]]></category>
		<category><![CDATA[Equities]]></category>
		<category><![CDATA[Earnings]]></category>
		<category><![CDATA[GOOG]]></category>

		<guid isPermaLink="false">http://investingadventures.com/2007/10/anticipated-earnings-from-google.html</guid>
		<description><![CDATA[Google (GOOG) earnings should be released in the next few minutes.  Stay tuned.  This may be the most important earnings report of this earnings quarter.
Update:  Google has reported third quarter results of $3.91 per share.  Google shares are swinging wildly immediately after the report.  The stock should stabilize once their [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://investor.google.com/releases/2007Q3.html">Google (GOOG) earnings</a> should be released in the next few minutes.  Stay tuned.  This may be the most important earnings report of this earnings quarter.</p>
<p>Update:  Google has reported third quarter results of $3.91 per share.  Google shares are swinging wildly immediately after the report.  The stock should stabilize once their call commences.<br />
<span id="more-181"></span></p>
<blockquote><p>MOUNTAIN VIEW, Calif.&#8211;(BUSINESS WIRE)&#8211;Google Inc. (NASDAQ:GOOG) today announced financial results for the        quarter ended September 30, 2007.</p>
<p>&#8220;We are very pleased with the impressive growth we experienced across        our business,&#8221; said Eric Schmidt, CEO of Google. &#8220;Our core search        advertising business experienced continued momentum driven by growth in        monetization and traffic, and we are creating a wider and deeper ads        system through our focus on innovation, bringing more ad formats to our        advertisers. Our efforts to offer more products and services in        international markets as well as effectively grow our technology        infrastructure and add to our deep talent base during the quarter helped        to deliver growth by enabling Google to reach more users around the        world.&#8221;</p>
<p><span class="bwunderlinestyle"><strong>Q3 Financial Summary</strong></span></p>
<p>Google reported revenues of $4.23 billion for the quarter ended        September 30, 2007, an increase of 57% compared to the third quarter of        2006 and an increase of 9% compared to the second quarter of 2007.        Google reports its revenues, consistent with GAAP, on a gross basis        without deducting traffic acquisition costs, or TAC. In the third        quarter of 2007, TAC totaled $1.22 billion, or 29% of advertising        revenues.</p>
<p>Google reports operating income, net income, and earnings per share        (EPS) on a GAAP and non-GAAP basis. The non-GAAP measures, as well as        free cash flow, an alternative non-GAAP measure of liquidity, are        described below and are reconciled to the corresponding GAAP measures in        the accompanying financial tables.</p>
<ul>
<li class="bwlistitemmarginbottom">         GAAP operating income for the third quarter of 2007 was $1.32 billion,          or 31% of revenues. This compares to GAAP operating income of $1.10          billion, or 29% of revenues, in the second quarter of 2007. Non-GAAP          operating income in the third quarter of 2007 was $1.52 billion, or          36% of revenues. This compares to non-GAAP operating income of $1.35          billion, or 35% of revenues, in the second quarter of 2007.</li>
</ul>
<ul>
<li class="bwlistitemmarginbottom">         GAAP net income for the third quarter of 2007 was $1.07 billion as          compared to $925 million in the second quarter of 2007. Non-GAAP net          income in the third quarter of 2007 was $1.24 billion, compared to          $1.12 billion in the second quarter of 2007.</li>
</ul>
<ul>
<li class="bwlistitemmarginbottom">         GAAP EPS for the third quarter of 2007 was $3.38 on 317 million          diluted shares outstanding, compared to $2.93 for the second quarter          of 2007 on 315 million diluted shares outstanding. Non-GAAP EPS in the          third quarter of 2007 was $3.91, compared to $3.56 in the second          quarter of 2007.</li>
</ul>
<ul>
<li class="bwlistitemmarginbottom">         Non-GAAP operating income, non-GAAP operating margin, non-GAAP net          income, and non-GAAP EPS are computed net of stock-based compensation          (SBC). In the third quarter of 2007, the charge related to SBC was          $198 million as compared to $242 million in the second quarter of          2007. Tax benefits related to SBC have also been excluded from these          non-GAAP measures. The tax benefit related to SBC was $31 million in          the third quarter of 2007 and $43 million in the second quarter of          2007. Reconciliations of non-GAAP measures to GAAP operating income,          operating margin, net income, and EPS are included at the end of this          release.</li>
</ul>
<p><span class="bwunderlinestyle"><strong>Q3 Financial Highlights</strong></span></p>
<p><strong>Revenues <span id="bwanpa1">–</span></strong> Google reported revenues of        $4.23 billion for the quarter ended September 30, 2007, representing a        57% increase over third quarter 2006 revenues of $2.69 billion and a 9%        increase over second quarter 2007 revenues of $3.87 billion. Google        reports its revenues, consistent with GAAP, on a gross basis without        deducting TAC.</p>
<table class="bwtablebottommargin" id="t5521758_8" cellspacing="0">
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td class="bwcellpaddingleft0 bwverticalaligntop bwtextalignleft" id="t5521758_8_0_863800">
<p class="bwcellparagraphmargin">             <strong>Google Sites Revenues -</strong> Google-owned sites generated              revenues of $2.73 billion, or 65% of total revenues, in the third              quarter of 2007. This represents a 68% increase over third quarter              2006 revenues of $1.63 billion and a 10% increase over second              quarter 2007 revenues of $2.49 billion.</p>
</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td class="bwcellpaddingleft0 bwverticalaligntop bwtextalignleft" id="t5521758_8_2_863800">
<p class="bwcellparagraphmargin">             <strong>Google Network Revenues -</strong> Google&#8217;s partner sites generated              revenues, through AdSense programs, of $1.45 billion, or 34% of              total revenues, in the third quarter of 2007. This represents a              40% increase over network revenues of $1.04 billion generated in              the third quarter of 2006 and an 8% increase over second quarter              2007 revenues of $1.35 billion.</p>
</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td class="bwcellpaddingleft0 bwverticalaligntop bwtextalignleft" id="t5521758_8_4_863800">
<p class="bwcellparagraphmargin">             <strong>International Revenues -</strong> Revenues from outside of the              United States totaled $2.03 billion, representing 48% of total              revenues in the third quarter of 2007, compared to 44% in the              third quarter of 2006 and 48% in the second quarter of 2007. Had              foreign exchange rates remained constant from the second quarter              of 2007 through the third quarter of 2007, our revenues in the              third quarter of 2007 would have been $24 million lower. Had              foreign exchange rates remained constant from the third quarter of              2006 through the third quarter of 2007, our revenues in the third              quarter of 2007 would have been $121 million lower.</p>
</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td class="bwcellpaddingleft0 bwverticalaligntop bwtextalignleft" id="t5521758_8_6_863800">
<p class="bwcellparagraphmargin">             Revenues from the United Kingdom totaled $661 million,              representing 16% of revenue in the third quarter of 2007, compared              to 16% in the third quarter of 2006 and 15% in the second quarter              of 2007.</p>
</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
</tr>
<tr>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td class="bwcellpaddingleft0 bwverticalaligntop bwtextalignleft" id="t5521758_8_8_863800">
<p class="bwcellparagraphmargin">             <strong>Paid Clicks -</strong> Aggregate paid clicks, which include clicks              related to ads served on Google sites and the sites of our AdSense              partners, increased approximately 45% over the third quarter of              2006 and approximately 5% over the second quarter of 2007.</p>
</td>
</tr>
</table>
<p><strong>TAC &#8211; Traffic Acquisition Costs</strong>, the portion of revenues shared        with Google<span id="bwanpa4">’</span>s partners, increased to $1.22        billion in the third quarter of 2007. This compares to TAC of $1.15        billion in the second quarter of 2007. TAC as a percentage of        advertising revenues was 29% in the third quarter, compared to 30% in        the second quarter of 2007.</p>
<p>The majority of TAC expense is related to amounts ultimately paid to our        AdSense partners, which totaled $1.12 billion in the third quarter of        2007. TAC is also related to amounts ultimately paid to certain        distribution partners and others who direct traffic to our website,        which totaled $105 million in the third quarter of 2007.</p>
<p><strong>Other Cost of Revenues &#8211; </strong>Other cost of revenues, which is        comprised primarily of data center operational expenses, credit card        processing charges as well as content acquisition costs, increased to        $441 million, or 10% of revenues, in the third quarter of 2007, compared        to $412 million, or 11% of revenues, in the second quarter of 2007.</p>
<p><strong>Operating Expenses &#8211; </strong>Operating expenses, other than cost of        revenues, were $1.25 billion in the third quarter of 2007, or 30% of        revenues, compared to $1.21 billion in the second quarter of 2007, or        31% of revenues. The operating expenses in the third quarter of 2007        included $659 million in payroll-related and facilities expenses,        compared to $625 million in the second quarter of 2007.</p>
<p><strong>Stock-Based Compensation (SBC)</strong> <span id="bwanpa5">–</span> In the        third quarter of 2007, the total charge related to SBC was $198 million        as compared to $242 million in the second quarter of 2007. In the second        quarter of 2007, we launched our employee transferable stock option        (TSO) program and, in connection with this launch, incurred an SBC        modification charge of $62 million.</p>
<p>We currently estimate stock-based compensation charges for grants to        employees prior to October 1, 2007 to be approximately $801 million for        2007. This does not include expenses to be recognized related to        employee stock awards that are granted after October 1, 2007 or        non-employee stock awards that have been or may be granted. We currently        anticipate that dilution related to all equity grants to employees will        be at or below 2% this year.</p>
<p><strong>Operating Income &#8211; </strong>GAAP operating income in the third quarter of        2007 was $1.32 billion, or 31% of revenues. This compares to GAAP        operating income of $1.10 billion, or 29% of revenues, in the second        quarter of 2007. Non-GAAP operating income in the third quarter of 2007        was $1.52 billion, or 36% of revenues. This compares to non-GAAP        operating income of $1.35 billion, or 35% of revenues, in the second        quarter of 2007.</p>
<p><strong>Net Income</strong> <span id="bwanpa6">–</span> GAAP net income for the        third quarter of 2007 was $1.07 billion as compared to $925 million in        the second quarter of 2007. Non-GAAP net income was $1.24 billion in the        third quarter of 2007, compared to $1.12 billion in the second quarter        of 2007. GAAP EPS for the third quarter of 2007 was $3.38 on 317 million        diluted shares outstanding, compared to $2.93 for the second quarter of        2007, on 315 million diluted shares outstanding. Non-GAAP EPS for the        third quarter of 2007 was $3.91, compared to $3.56 in the second quarter        of 2007.</p>
<p><strong>Income Taxes</strong> <span id="bwanpa7">–</span> Our effective tax rate        was 27.3% for the third quarter of 2007 compared to 25.5% in the second        quarter of 2007.</p>
<p><strong>Cash Flow and Capital Expenditures</strong> <span id="bwanpa8">–</span>        Net cash provided by operating activities for the third quarter of 2007        totaled $1.63 billion as compared to $1.23 billion for the second        quarter of 2007. In the third quarter of 2007, capital expenditures were        $553 million, the majority of which was related to IT infrastructure        investments, including data centers, servers, and networking equipment.        Free cash flow, an alternative non-GAAP measure of liquidity, is defined        as net cash provided by operating activities less capital expenditures.        In the third quarter of 2007, free cash flow was $1.08 billion.</p>
<p>We expect to continue to make significant capital expenditures.</p>
<p>A reconciliation of free cash flow to net cash provided by operating        activities, the GAAP measure of liquidity, is included at the end of        this release.</p>
<p><strong>Cash</strong> <span id="bwanpa9">–</span> As of September 30, 2007, cash,        cash equivalents, and marketable securities were $13.1 billion.</p>
<p>On a worldwide basis, Google employed 15,916 full-time employees as of        September 30, 2007, up from 13,786 full time employees as of June 30,        2007.</p>
<p><strong>WEBCAST AND CONFERENCE CALL INFORMATION</strong></p>
<p>A live audio webcast of Google<span id="bwanpa10">’</span>s third        quarter 2007 earnings release call will be available at <a href="http://investor.google.com/webcast.html" target="_blank" shape="rect">http://investor.google.com/webcast.html</a>.        The call begins today at 1:30 PM (PT) / 4:30 PM (ET). This press        release, the financial tables, as well as other supplemental information        including the reconciliations of certain non-GAAP measures to their        nearest comparable GAAP measures, are also available at that site. A        replay of the call will be available beginning at 7:30 PM (ET) today        through midnight Thursday, October 25, 2007 by calling 888-203-1112 in        the United States or 719-457-0820 for calls from outside the United        States. The required confirmation code for the replay is 2070643.</p>
<p><strong>FORWARD LOOKING STATEMENTS</strong></p>
<p>This press release contains forward-looking statements that are based on        information available to us as of the date of this press release and our        current expectations, forecasts and assumptions, and involve risks and        uncertainties. These statements include statements relating to our        expected stock-based compensation charges, the expected dilution related        to equity grants to our employees, and our plans to make significant        capital expenditures. Actual results may differ materially from the        results predicted and reported results should not be considered as an        indication of future performance. The potential risks and uncertainties        that could cause actual results to differ from the results predicted        include, among others, unforeseen changes in our hiring patterns, the        amount of stock-based compensation we issue to our service        providers, our need to expend capital to accommodate the growth of the        business, as well as those risks and uncertainties included under the        captions <span id="bwanpa11">“</span>Risk Factors<span id="bwanpa12">”</span>        and <span id="bwanpa13">“</span>Management<span id="bwanpa14">’</span>s        Discussion and Analysis of Financial Condition and Results of Operations,<span id="bwanpa15">”</span>        in our Quarterly Report on Form 10-Q for the quarter ended June 30,        2007, which is on file with the SEC and is available on our investor        relations website at investor.google.com and on the SEC website at <a href="http://www.sec.gov/" target="_blank" shape="rect">www.sec.gov</a>.        Additional information will also be set forth in our report on Form 10-Q        for the quarter ended September 30, 2007, which will be filed with the        SEC in November 2007. All information provided in this release and in        the attachments is as of October 18, 2007, and should not be unduly        relied on because Google undertakes no duty to update this information.</p>
<p><strong>ABOUT NON-GAAP FINANCIAL MEASURES</strong></p>
<p>To supplement our consolidated financial statements, which statements        are prepared and presented in accordance with GAAP, we use the following        non-GAAP financial measures: non-GAAP operating income, non-GAAP        operating margin, non-GAAP net income, non-GAAP EPS and free cash flow.        The presentation of this financial information is not intended to be        considered in isolation or as a substitute for, or superior to, the        financial information prepared and presented in accordance with GAAP.        For more information on these non-GAAP financial measures, please see        the tables captioned <span id="bwanpa16">“</span>Reconciliations of        non-GAAP results of operations measures to the nearest comparable GAAP        measures<span id="bwanpa17">”</span> and <span id="bwanpa18">“</span>Reconciliation        from net cash provided by operating activities to free cash flow<span id="bwanpa19">”</span>        included at the end of this release.</p>
<p>We use these non-GAAP financial measures for financial and operational        decision making and as a means to evaluate period-to-period comparisons.        Our management believes that these non-GAAP financial measures provide        meaningful supplemental information regarding our performance and        liquidity by excluding certain expenses and expenditures that may not be        indicative of our <span id="bwanpa20">“</span>recurring core business        operating results,<span id="bwanpa21">”</span> meaning our operating        performance excluding not only non-cash charges, such as stock-based        compensation, but also discrete cash charges that are infrequent in        nature. We believe that both management and investors benefit from        referring to these non-GAAP financial measures in assessing our        performance and when planning, forecasting and analyzing future periods.        These non-GAAP financial measures also facilitate management<span id="bwanpa22">’</span>s        internal comparisons to our historical performance and liquidity as well        as comparisons to our competitors<span id="bwanpa23">’</span> operating        results. We believe these non-GAAP financial measures are useful to        investors both because (1) they allow for greater transparency with        respect to key metrics used by management in its financial and        operational decision making and (2) they are used by our institutional        investors and the analyst community to help them analyze the health of        our business.</p>
<p><em>Non-GAAP operating income and operating margin.</em> We define        non-GAAP operating income as operating income plus stock-based        compensation. Non-GAAP operating margin is defined as non-GAAP operating        income divided by revenues. Google considers these non-GAAP financial        measures to be useful metrics for management and investors because they        exclude the effect of stock-based compensation so that Google<span id="bwanpa24">’</span>s        management and investors can compare Google<span id="bwanpa25">’</span>s        recurring core business operating results over multiple periods. Because        of varying available valuation methodologies, subjective assumptions and        the variety of award types that companies can use under FAS 123R, Google<span id="bwanpa26">’</span>s        management believes that providing a non-GAAP financial measure that        excludes stock-based compensation allows investors to make meaningful        comparisons between Google<span id="bwanpa27">’</span>s recurring core        business operating results and those of other companies, as well as        providing Google&#8217;s management with an important tool for financial and        operational decision making and for evaluating Google<span id="bwanpa28">’</span>s        own recurring core business operating results over different periods of        time. There are a number of limitations related to the use of non-GAAP        operating income versus operating income calculated in accordance with        GAAP. First, non-GAAP operating income excludes some costs, namely,        stock-based compensation, that are recurring. Stock-based compensation        has been and will continue to be for the foreseeable future a        significant recurring expense in Google<span id="bwanpa29">’</span>s        business. Second, stock-based compensation is an important part of our        employees<span id="bwanpa30">’</span> compensation and impacts their        performance. Third, the components of the costs that we exclude in our        calculation of non-GAAP operating income may differ from the components        that our peer companies exclude when they report their results of        operations. Management compensates for these limitations by providing        specific information regarding the GAAP amounts excluded from non-GAAP        operating income and evaluating non-GAAP operating income together with        operating income calculated in accordance with GAAP.</p>
<p><em>Non-GAAP net income and EPS.</em> We define non-GAAP net income as net        income plus stock-based compensation, less the related tax effects. We        define non-GAAP EPS as non-GAAP net income divided by the weighted        average shares, on a fully-diluted basis, outstanding as of September        30, 2007. We consider these non-GAAP financial measures to be a useful        metric for management and investors for the same reasons that Google        uses non-GAAP operating income and non-GAAP operating margin. However,        in order to provide a complete picture of our recurring core business        operating results, we exclude from non-GAAP net income and non-GAAP EPS        the tax effects associated with stock-based compensation. Without        excluding these tax effects, investors would only see the gross effect        that excluding these expenses had on our operating results. The same        limitations described above regarding Google<span id="bwanpa31">’</span>s        use of non-GAAP operating income and non-GAAP operating margin apply to        our use of non-GAAP net income and non-GAAP EPS. Management compensates        for these limitations by providing specific information regarding the        GAAP amounts excluded from non-GAAP net income and non-GAAP EPS and        evaluating non-GAAP net income and non-GAAP EPS together with net income        and EPS calculated in accordance with GAAP.</p>
<p><em>Free cash flow</em>. We define free cash flow as net cash provided by        operating activities minus capital expenditures. We consider free cash        flow to be a liquidity measure that provides useful information to        management and investors about the amount of cash generated by the        business that, after the acquisition of property and equipment,        including information technology infrastructure and land and buildings,        can be used for strategic opportunities, including investing in our        business, making strategic acquisitions and strengthening the balance        sheet. Analysis of free cash flow also facilitates management<span id="bwanpa32">’</span>s        comparisons of our operating results to competitors<span id="bwanpa33">’</span>        operating results. A limitation of using free cash flow versus the GAAP        measure of net cash provided by operating activities as a means for        evaluating Google is that free cash flow does not represent the total        increase or decrease in the cash balance from operations for the period        since it excludes cash used for capital expenditures during the period.        Our management compensates for this limitation by providing information        about our capital expenditures on the face of the cash flow statement        and under Management<span id="bwanpa34">’</span>s Discussion and        Analysis of Financial Condition and Results of Operations in our Form        10-Q. Google has computed free cash flow using the same consistent        method from quarter to quarter and year to year.</p>
<p>The accompanying tables have more details on the GAAP financial measures        that are most directly comparable to non-GAAP financial measures and the        related reconciliations between these financial measures.</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://investingadventures.com/2007/10/anticipated-earnings-from-google.html/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

